Privacy Policy

This Privacy Policy explains how Population Lights, Inc. (“Population” or “we”) collects, uses, and discloses information about you when you access or use our websites (collectively, the “Services”), engage with us on social media, or otherwise interact with us.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the choices available to you.

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COLLECTION OF INFORMATION

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Information You Provide to Us

We collect information that you provide to us, including information that you provide when you create an account on the Site, participate in any interactive features of the Site (like send a message through the Site), fill out a form, apply for a job, communicate with us via third party social media sites, request customer support, or otherwise communicate with us.

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Other Information We Collect When You Use the Site

When you access or use the Site or transact with us, we automatically collect information about you, including:

Log Information: We collect information related to your access to and use of the Site, including the type of browser you use, app version, access times, pages viewed, your IP address, and the page you visited before navigating to the Site.
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Device Information: We collect information about the computer or mobile device you use to access the Site, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
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Location Information: We may derive the approximate location of your device from your IP address. In accordance with your device permissions, we may also collect information about the precise location of your device. You have the ability to stop the collection of precise location information at any time (see Your Choices below for details).

Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve the Site and your experience, see which areas and features of the Site are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in the Site or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see Your Choices below.

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Information We Collect from Other Sources

We may also obtain information about you from other sources. For example, we may collect information about you from third parties, including but not limited to mailing list providers, and publicly available sources.

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Information We Derive

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address.

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USE OF INFORMATION

We use the information we collect to:

Provide, maintain and improve the Site and other products we may from time-to-time offer;
Send you technical notices, updates, security alerts, and support and administrative messages and to respond to your comments, questions, and customer service requests;
Communicate with you about products, services, and events offered by Population and others, and provide news and information we think will be of interest to you (see Your Choices below for information about how to opt out of these communications at any time);
Monitor and analyze trends, usage, and activities in connection with the Site;
Personalize your online experience and the advertisements you see when you use the Site [or third-party platforms] based on [your preferences, interests, and browsing and purchasing behavior] and audit your interactions with our online ads, including by counting ad impressions and verifying positioning and quality of ad impressions;
Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of Population and others;
Debug to identify and repair errors that impair existing intended functionality; and
In connection with research and development activities;

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SHARING OF INFORMATION

We will not share your personal information except as follows:

With vendors, service providers, and consultants that perform services for us;
In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Population or others;
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
Between and among Population and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
With your consent or at your direction.

We may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.

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ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Population and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Site and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices or http://www.youronlinechoices.eu/.

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DATA RETENTION

We store the information we collect on you for as long as is necessary for the purpose(s) for which we originally collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

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TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES

Population is based in the United States and we process and store information in the U.S. Therefore, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.

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YOUR CHOICES

Account Information

You may update and correct certain account information you provide to us at any time by logging into your account, emailing us at support@populationlights.com or sales@populationlights.com. If you wish to delete or deactivate your account, please email us at support@populationlights.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

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Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.

Promotional Communications

You may opt out of receiving promotional emails from Population by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Mobile Push Notifications/Alerts
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

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CONTACT US

If you have any questions about this Privacy Policy, please contact us at: support@populationtech.com.

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